Fan audit: the easy approach to capturing smart social media and marketing insights from your Facebook community.

Over 50% of fans have a
more positive view of the brand
since they joined the brand's Facebook page.
(Source: Blicx Fan Audit 2010)

Facebook is a powerful element of your marketing. Fan audits are a means to provide in-depth information and insights that are essential for understanding your Facebook community. Blicx™ consistently measures fan behavior & preferences to enhance social media management. By researching a number of fan pages in different industries you will get comparable data for benchmark analysis.

Fan insights Understand the specific likes and dislikes of fans to maximise your engagement Analyse wider media behavior of your fans to increase reach Social media & marketing Improve social media management by redefining your communication Increase marketing effectiveness to connect with Facebook fans outside Facebook Competitive analysis Benchmark your fan profile against the industry to analyse your strength Track your performance over time to measure impact

Learn more about Blicx™ Fan audits: